One of the biggest advantages is that all data comes directly from Google. That means it’s accurate and trustworthy, especially when reviewing impressions, click-through rates, or changes in average ranking. You can also submit XML sitemaps, check coverage reports, and request indexing of updated pages – tasks that are fundamental to maintaining a healthy site. Google Search Console is the best free SEO tool because it gives website owners direct access to how Google sees their site – without costing anything.
Use this tool to find your Google Review listing and generate a shortened link to your page. Use this Backlink Checker to discover all the backlink data about a particular URL. See the backlink profile and domain authority of any URL with Link Explorer. This Google Title Rewrite Checker will allow you to check if Google is rewriting the title of a list of pages, allowing for deeper Title Tag structure analysis.
Qwoted is a free SEO tool that connects journalists with sources. You can create a profile to become an expert in the database, which then allows you to answer journalist call-outs about topics related to your business or industry. Qwoted will also automatically match you with journalists seeking sources that fit your profile—a great way to develop press relationships and backlinks. PageSpeed SEO Anomaly Insights is a diagnostic tool that will help you identify SEO issues with page load time. If your site takes too long to load, your SEO rankings will fall. Simply enter your URL to receive an SEO audit and list of recommendations to optimize your site for better performance.
Some SEO software are hyper-focused on a single feature, such as KW research, while others are suites of SEO features to help with on-site and local SEO. There’s also a 30-day free trial available, which lets you test out all the features of Moz Pro. Moz Pro has a steep learning curve, but it’s relative to other SEO tool suites on the market. Most KW search tools are pricey, but AnswerThePublic is fairly affordable with three plans that cost $11, $99 or $199 per month. Another benefit is that you can choose a lifetime plan, which costs a single payment of $119 for the Individual plan, $990 for the Pro plan or $1,990 for the Expert plan.
But for SEO in particular, I find it’s great for brainstorming ideas, improving strategies, and troubleshooting tough problems. ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. I always integrate Google Analytics (GA4) and Google Search Console (GSC). This way, I can focus on what matters most for my current project.
Top 16 SEO Tools Compared
It works with 550+ search engines and can track geo-specific positions, even down to the exact street address. The suite is highly customizable, with easy automation and white-label reporting. Below are 6 free SEO tools that help you test, analyze and boost your SEO strategy, from keyword research tools to competitor analysis to diagnostic server-level reports. Our free-version tools run instantly on this page, with no download or registration required. We call these “free tool samples” because you can run them on the fly, without signing up for a thing. Semrush’s AI keyword research and analysis tools are game changers for finding quality, profitable keywords you can rank for.
While most SEO optimization tools come equipped with basic features such as keyword research and content editors, some like SurferSEO offer much more. Some free SEO solutions go the extra mile and offer advanced features that can take your SEO efforts to the next level. We gave more points to tools with these features in their free or paid plans, such as competitor comparison, mobile rankings, ranking alerts, API access and XML sitemap generators. One of my favorite tools for conducting technical audits is Screaming Frog. This desktop program crawls websites and provides crucial data for SEO audits.
- Search Console shows which keywords bring users to your site, how often your pages appear in search results, how many clicks they get, and the average position of those keywords.
- WordStream’s Free Keyword Tool provides recommended target words and phrases to incorporate into your SEO strategy.
- SurferSEO provides a one-stop shop data experience for SEOs, making keyword research, website analysis, and competitor analysis easier and faster than ever.
- Apart from this, you also get a 30-day free trial; no credit card is needed.
Moz Academy SEO Essentials Certification
For example, Screaming Frog is great for on-site SEO auditing, but you can’t do keyword research. KWFinder is an excellent tool for KW research, but it’s lacking in advanced features, such as KW gap analysis and thorough site auditing. These tools are usually more affordable than all-in-one solutions.
Google Trends for timely keyword planning
You’ll also have easy access to an internal and external link analysis, keyword density report and social media metrics. If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit. Artificial or unnatural links have the potential toseriously hurt your search ranking. The SEO plan starts paid plans at $29 a month; advanced choices for complete digital marketing solutions run up to $99 a month.